The way I see it, you’ve got three options:
- Try it with your sand or lob wedge – and pray for a miracle.
Take your medicine and play it ultra-safe. Instead of a flop shot, you hit a basic pitch or chip away from trouble and miles from the flag. If you’re in the sand behind a big lip, maybe you chip out or even (God forbid) putt out sideways.
- There is no three.
Well, there wasn’t.
Then an award-winning club designer got frustrated watching recreational golfers trying to play these specialty shots with a standard wedge.
He knew they had no chance. Their clubs left them S.O.L.
They needed more loft so they wouldn’t have to open the clubface.
They needed a wider sole that would slide along the turf rather than digging or skipping.
A bigger clubface would help as well – because there’s no such thing as too much forgiveness.
In short: They needed a wedge that wasn’t even on the market.
So the designer sketched out his dream club, adding a couple of unique alignment features and an upright lie angle that brought it all together.
He was thrilled with the concept and excited about the possibilities.
There was only one problem:
Who was gonna produce this wonder wedge?
He thought about pitching it to a few major clubmakers. He’d worked with several in the past and, with his résumé, he could easily get an audience.
He already knew, though, that they’d just shoot him down.
“We love the idea,” they’d say, “but it doesn’t really fit with our existing line.”
Or, “Our tour pros will never play it, which means amateurs will never buy it.”
And no doubt someone would come back with this old standby: “It’s just a little extreme for our brand.”
That thinking was wrong-headed, of course. The designer had seen plenty of unconventional clubs do big sales.
In fact, he’d built a few himself.
So he decided to call an independent clubmaker he’d collaborated with before.
I’m delighted that he did. Because that clubmaker was me.
I’m Andrew Knack – a golf industry veteran with a background in marketing and product development.
The designer is Jeff Halstead, a multi-time Golf Digest “Hot List” winner for his work with companies like TaylorMade and Adams Golf.
As I mentioned, Jeff and I have worked together before.
You may have seen or even used some of our clubs. We’re really proud of them all, and I know we’ve helped a lot of golfers save a ton of strokes.
But I truly believe that our latest creation might be our best yet.
I’m thrilled to introduce…